i'm sure you've seen the "kid solves rubik's cube in 11 seconds" story as many times i have. The odd thing is that it wasn't that much better than the old world record. In fact, the kid didn't even win first place in the competition (b/c you have to average your scores). This story is only "interesting", if you assume that he crushed the record. 11 seconds isn't interesting when 12 seconds is the standard.