Three terrible attempts at advertising (Rock Band, Starz, Sirius)  

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1) A commercial for the video game "rock band" that shows neither the unique game play nor the instruments that come with it. It's just the trailer/cut scene of the band on the van driving to their next gig. If you don't already know about the game, then you would have NO idea what it's about. And if you do already know about the game, then this commercial adds nothing. Here's how the commercial should have gone: starts with the video game version of the players on stage....pull back to the game play......pull back to a couple of kids jamming on guitars...pull back to a grandmother on drums. done and done.

2) some movie on starz: the "commercial" is of two guys. One guy names a famous person, and the second guy says "he's dead". Eventually they get to Steve Martin, and they argue as to whether or not he's dead. Then one guy mentions that he's currently in a movie with Tim Allen. "Tim Allen? He's dead too". So this commercial is attempting to get me to watch a movie that stars two guys who are so hot right now that it's undetermined whether or not they are still living?

3) Sirius - Things that used to be used to listen to music fall like a chain of dominoes. Cassettes, cds, jute boxes, lp players, ipods, etc etc. Then at the very very end, they show a stiletto and say that you'll forget how you used to listen (or something like that).

Here's how a sirius commercial should go: "We have 100 stations dedicated to COMMERCIAL FREE music. From genres as broad as "top 40 hits" to as narrow as a station dedicated exclusively to Bruce Spingsteen. You'll have the ability to record stations or songs at the click of a button. We have original programs such as HOWARD STERN and Martha Stewart, we have NFL FOOTBALL GAMES for every team. And oh yeah, you know how mp3 players let you store your music for on the go? We do that too."

This entry was posted on Sunday, November 25, 2007 at Sunday, November 25, 2007 . You can follow any responses to this entry through the comments feed .

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