Notes I took on the 1st half commercials for the Superbowl  

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I'm not going to actually go back and write anything up though. Just a text dump. It was so much work. Reoccurring themes that are "funny": violence, men being miserable (both at work, and with their controlling wives), animals acting like people, and old people (especially if there is violence involved). Friend noted: "omg, that's absurd" is the overwhelming theme.

1. Company/Premise: Bud light – A man builds a house made out of budlight cans.
a. “Comedy” – People take the house apart house, to drink the beer. Final can exposes a woman in the shower.
b. Cliches – accidental nakedness is funny.
c. Notes: There’s a joke about the man being an environmentalist for recycling cans, but the guy refutes that (cans are full).
2. Snickers – Friendly game of football where two of the players are visually replaced with Betty White and Abe Vagoda, because they lack energy.
a. Comedy: Violence against old people is funny (Betty and Abe are tackled hard).
3. Tebow(?) – Timbow’s mom worries about her son.
a. Comedy: Violence against women is funny as the punchline is Tim tackling his mother
b. Notes: Was this the anti abortion commercial we read about?
4. CBS/Survivor – Standard commercial for their upcoming Heroes vs. Villains season.
5. Mercedes car – Their car is classy.
6. Boost mobile - superbowl shuffle – 1985 Bears come out to re-do their shuffle. The players are “old”, including Jim McMahon who comes out in an electric wheelchair.
7. Doritos – dog collar
a. Comedy: Man wants to torture dog by trying to make him bark for a Doritito (which would trigger an electric dog collar). Dog acts like a human, by undoing the collar and putting it on the man. Dog then barks, and man twitches like he’s been tazed. Dog eats Doritos.
8. Robinhood Trailer
9. Doritos – Man goes to pick up his date. Woman has a kid, who hits the guy and says “keep your hands off my mom and my doritos”.
a. Violence is funny, thinking of women as property is funny, and the single mom happens to be black..
10. bud light – Stuck up scientists think the world is ending when they see a meteor heading for Earth. They drink beer instead of worrying. Meteor is the size of a nut and the scientists laugh about being wrong. (Is Budweiser trying to discredit global warming?)
11. NCIS/CBS – NCIS must be known for headslaps, b/c all their fans slap each other in the head in various scenes. Violence = funny.
12. Coke – Billionaire Mr. Burns goes broke. But, after being given a coke, he’s happy again.
a. Multi billionaire corporation Coke makes light of the recession.
13. Godaddy.com – half naked woman gets a massage. Massuse gets half naked to be on go daddy.
14. Undercoverboss/CBS – New TV show where CEOS go undercover in their own companies.
a. Making CEOs sympathetic?
15. Doritos – Man fakes his death to eat a lot of Doritos. Casket falls over.
a. At first I thought the man was a little person, but he looked normal size when the casket fell.
16. Budlight – people talk in synthesized voices, like horrible pop/dance music. Some musician is at the end of the commercial.
17. Monster.com – Another animal (this time a badger) acts like a human by playing a fiddle. His skill is unique, but Monster found him a career.
18. Wolfman - trailer
19. NFL Halftime Show.
20. Bridgetown tires – whale in a truck.
21. shape-ups shoes – normal
22. cars.com – same as the old one, but with hot women
23. cbs – overall commercial. Shows headslap, and then shows two and a half men. Charlie Sheen beats women and gets away with it!
24. Budweiser – bridge is out, town rallies to save truck. Old man in wheelchair. Dog helps
25. Sanchez(?) Women’s heart attacks.
26. Letterman / oprha, jay.
27. amazing race.
28. casual Fridays – ugly people naked. Carreer builder
29. I wear no pants – dockers
30. brett farve – retiring honday insurance.
31. Budlight – people stuck on an island (Lost) prefer to party with beer instead of getting off the island.
32. Dove – fast song where a man’s entire life is shown.
33. NFL draft (arcade fire song)
34. NFL halftime commercial.
35. Men – voiceover about all the stuff men have to do. – dodge “Man’s last stand”. “I will drive the car I want to”
36. flowers in a box. Hot man gets bad flowers, but ugly woman gets nice flowers.
37. papajohns –
38. CSI in space (star wars and startrek reference)
39. Alice in wonderland
40. Kiss – Dr. Pepper – little kiss (?) little people.
41. Grounghog day, paulumolu sees his shadow – trutv 6 more weeks of football.
42. CBS tv commercial – how I met your mother? Maybe? Falling behind.
43. Harry potter at universal studios.
44. man has no spine – can’t watch the game. Live portable tv would mean he doesn’t have to wear a skirt.
45. intel core processor – robot’s feelings are hurt when guy says that the new processor is the best thing they’ve ever made.
46. FIRST HALF OVER
47. Who commercial
48. ncis
49. pacific

2nd half
movie
megan fox (violence – guys slapping)
motorolla – punchbuggy (old man punched in the crotch)
denny’s – chickens worried about having to lay a lot of eggs.

This entry was posted on Sunday, February 07, 2010 at Sunday, February 07, 2010 . You can follow any responses to this entry through the comments feed .

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