Do you remember Dan and Dave? I do  

Posted

I was watching PTI two days ago, and they were talking about an American Express ad campaign for the US open that featured Andy Roddick. Apparently, Andy got knocked out in some early round and now the campaign is a big failure. The guys on PTI then discussed Nike's campaign from the '92 olympics about the two decathelete guys, dan and dave. They said that the campaign was a HUGE disaster b/c Dave didn't even qualify for the olympics.

Let me rephrase what they were saying, and we'll see if you agree....

"hey, remember that commercial from 13 years ago?"
"of course I do, how could I forget?"
"yeah, that commercial wasn't sucessful".

The ONLY point of a commerical is to force the consumer to recognize your name. THIRTEEN (doesn't it look longer by writing it out?) years later, and we still remember.

yeah, what a failure.

This entry was posted on Wednesday, August 31, 2005 at Wednesday, August 31, 2005 . You can follow any responses to this entry through the comments feed .

2 comments

Anonymous  

It's only successful if you look at the commercial in *purely* marketing terms.

If Nike was hoping to capitalize on Dan/Dave throughout the Olympics, as part of a larger marketing campaign - then the commercial was a flop.

September 6, 2005 at 11:17 AM
KronicFatigue  

I'm not following. The way i remember it, when dave failed to qualify, it was all over the news. Nike's name was mentioned a bunch of times. Then, during the olympics, they aired new commericals, with dave at home and dan competing. it was played perfectly. They got maximum exposure. whether or not this sold more shoes, I don't know. And i imagine you don't either. it was NOT a flop.

September 6, 2005 at 10:45 PM

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