"it's all about the beer" - what does that even mean?  

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I hope i'm dreaming right now, b/c if that commercial was real, then our society is much worse off thatn i thought.

Two Asian kids appear on screen clearly trying to "act black". they are getting two 40's of malt liquor and talking in slang. Then they see a black guy getting a 6 pack of heineken. They head nod. Then the black guy walks away using a different kind of slang.

Cut to the cash register, where the asian kids are now using the new slang....and of course buying Heineken.

"heineken - it's all about the beer"

Huh? how is it about the beer? it's about the status of the beer. It's about the fact that Heineken is a cool fad right now. It's about how black people drink heineken, and how asian people want to be black. This has to be the most racist commercial i've ever seen.

I mean, if it was really about the beer, are they really saying that by showing that people who were ready to drink 40's of MALT LIQUOR like it?

This entry was posted on Sunday, August 21, 2005 at Sunday, August 21, 2005 . You can follow any responses to this entry through the comments feed .

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