Look, I get that it's a business. I get that the only reason TV exists is so that companies make money. I accept that I pay 20 bucks for HBO, and that on other networks I have to deal with commercials (or fast forwarding through a DVR). But when the product is actually airing, I [Holy moly...side rant: Have networks stopped putting up those annoying ads on the bottom of screens? I feel like I haven't seen them in awhile. Wow, how could I have JUST noticed that???]

Anyway, when the product is airing, I don't want to have to deal with commercials. It takes me out of the moment. I'm trying to suspend belief when I watch a show. I need to forget that these are actors, reading lines that someone else wrote. So when I'm watch In Treatment, and I notice an Iphone being a plot point on "Tuesday" and then three Ipods being a plot point on "Wednessday", I immediately lose my disbelief. I start thinking about a bunch of suits coming up with a great way to make money. I picture them coming into the writers' room and telling them to crowbar an Apple device into the story.

It all makes me sick. Now, I can't even look at Paul's Apple laptop without getting angry.