I don't get this commercial  

Posted

father and son are outside playing basketball. Both are wearing cleveland cavs jerseys. The father dominates on a possession, makes the basket, and then calls the foul. oh, i should mention the kid is about 5. Then as he's shooting the foul shot (and talking trash), the bottom of the screen says: Without sports, how would we close the gap?

I don't get it. what gap is being closed exactly? This seems like something i should "get", but i don't.

The image i'm getting is obviously that the father is living out a fantasy in the game and that clearly it's ridiculous that he would challenge his son. But wouldn't closing the gap somehow imply that the son is overtaking his dad and the torch is being passed. The cliche is of the kid finally being able to beat his dad for the first time. It's supposed to be both a great and sad moment. but that's not what this scene is.

I know tuna is going to post a one line response where he mocks me for not knowing. Of course, everytime he types something here, he never gets the story straight, so i doubt he's going to be of any help.

The only thing i can think of is that we are supposed to extrapolate the future in our minds and know that at some point the son will surpass the father and close the gap. I mean, the father is already overweight and breathing heavy from just one play. But that's asking too much of the viewer. Commercials, by definition, are a quick image that is meant to capture something. Nobody has the time or effort to think about what they are seeing and then extend it to a future. If you want to close the gap, just have a 14 year old beating his father with a ridiculous shot to end the game. Kid's going nuts, father appears happy on the surface, but deep down you can tell he's upset by the loss. Maybe father then claims that the kid traveled or something. Viewers all know that the kid really won, and closed the gap. Flash the text, and there you go.

What am i misssing?

This entry was posted on Monday, April 05, 2004 at Monday, April 05, 2004 . You can follow any responses to this entry through the comments feed .

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